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How We Helped an E-Commerce Store Reward VIP and Returning Customers Without Undermining Sitewide Sales
The Client Challenge: Loyal Customers Getting Shortchanged Running a successful Shopify store often means balancing two powerful but conflicting goals: attracting new customers with eye-catching sitewide sales and rewarding loyal, high-value customers with exclusive VIP or returning-customer discounts. One of our clients — a fashion and lifestyle e-commerce brand — Read more…