Launching a new product is one of the most exciting parts of running an online store, but it is also one of the riskiest. A product may look promising during the planning stage, receive positive feedback from friends or early audiences, and still fail to generate enough sales once it Read more…
Building an online store is not only about adding products and waiting for customers to arrive. One of the most important decisions a merchant makes is what kinds of products to sell. The right product category can make it easier to attract customers, create repeat purchases, build a recognizable brand, Read more…
Product management is one of the most important parts of running an ecommerce store. Merchants need to create products, add descriptions and images, manage prices, enter barcodes, organize inventory, and keep product information accurate. For stores with hundreds or thousands of products, even small changes to the product-management workflow can Read more…
Building an application for an ecommerce platform can be an exciting opportunity, especially when the application solves a problem that merchants regularly encounter. However, having a technically possible idea is not the same as having a product that merchants actually need. A developer may have a concept for an application Read more…
How to Combine Self-Fulfilled Gift Baskets With Dropshipped Products The traditional dropshipping model allows an online store to sell products without keeping physical inventory. When a customer places an order, the product is purchased from a supplier and shipped directly to the customer. This approach reduces inventory costs and makes Read more…
Running an online store that targets customers in the United States can be an attractive opportunity for entrepreneurs living outside the country. A non-US resident may want to establish a US-based business structure, open a US business bank account, work with suppliers, and operate an online store that primarily serves Read more…
Split shipments can be useful for some ecommerce businesses, but they can also create unnecessary costs and confusion when customers purchase products that are available at different times. This becomes particularly challenging when an order contains a combination of in-stock products and items that are available for preorder or backorder. Read more…
Why Retailers Are Frustrated Shopify’s changes around inventory management have created concern among small and medium-sized retailers that previously depended on a set of purchasing and stock-control workflows. For many brick-and-mortar businesses, inventory management is not simply about knowing how many products are available. It also involves purchasing stock, receiving Read more…
Building an online store around a single established brand can be a very different strategy from running a traditional dropshipping store with products from many suppliers. Instead of constantly searching for new products, the retailer focuses on one brand, develops a stronger identity around that partnership, and attempts to create Read more…
Choosing the right products is one of the biggest challenges for small e-commerce sellers. A product can appear highly promising based on demand, advertising activity, engagement, or sales estimates, yet still fail when a merchant actually launches it. This is one of the reasons product research has become such an Read more…